What Is Semantic Search?
Semantic search uses AI to understand the meaning and intent behind a search query, returning results based on conceptual relevance rather than keyword matching. It combines embeddings, vector search, and NLP to bridge the gap between how humans ask questions and how information is stored.
Why Does Semantic Search Matter for Business?
Traditional keyword search fails when customers use different terminology than your documentation. Semantic search understands that "my order hasn't arrived" relates to "shipping delays" and "delivery tracking." This dramatically improves customer self-service, internal knowledge management, and RAG-powered AI assistants.